Privacy policy

Personal Data to be processed

To the extent applicable:
  • Bidding/targeting terms;
  • Ad request and response data;
  • User behavioural information (domain name, referring website address, date/time of visits, page view data, search keywords, activities and actions on Sites, referring/exit pages, platform type, date/time stamp, geolocation data, click data, types of ads viewed);
  • User browser information (browser type, language, and history);
  • User device information (IP address, device make, device model, device operating system and version, and data connection type); and
  • User internet service provider information.
  • Data Subjects

Categories of Data Subjects

  • Users
  • Nature of processing
  • How Personal Data is collected
  • Through Supplier’s Cookies or ad tags placed on Sites
  • Purposes

Purposes of the processing

  • To enable the Supplier to sell Ad Inventory to buyers on Immediate Sites only;
  • To operate Supplier ad serving platform, and provide any related technical support to Immediate (if applicable);
  • To provide aggregated statistics on Campaign performance; and
  • To investigate and protect against fraudulent, unauthorised, or illegal activity on Sites.
  • Subject matter

Subject matter of the processing

  • To sell Ad Inventory and deliver Ads
  • Duration
  • Duration of the processing
  • For the duration of the Campaign Period, or other period as set out in the Order