Personal Data to be processed
To the extent applicable:
- Bidding/targeting terms;
- Ad request and response data;
- User behavioural information (domain name, referring website address, date/time of visits, page view data, search keywords, activities and actions on Sites, referring/exit pages, platform type, date/time stamp, geolocation data, click data, types of ads viewed);
- User browser information (browser type, language, and history);
- User device information (IP address, device make, device model, device operating system and version, and data connection type); and
- User internet service provider information.
- Data Subjects
Categories of Data Subjects
- Users
- Nature of processing
- How Personal Data is collected
- Through Supplier’s Cookies or ad tags placed on Sites
- Purposes
Purposes of the processing
- To enable the Supplier to sell Ad Inventory to buyers on Immediate Sites only;
- To operate Supplier ad serving platform, and provide any related technical support to Immediate (if applicable);
- To provide aggregated statistics on Campaign performance; and
- To investigate and protect against fraudulent, unauthorised, or illegal activity on Sites.
- Subject matter
Subject matter of the processing
- To sell Ad Inventory and deliver Ads
- Duration
- Duration of the processing
- For the duration of the Campaign Period, or other period as set out in the Order